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Marketing
Home Archive by Category "Marketing"

Category: Marketing

MarketingQ&ATips

The key factors for a good value proposition

Choosing the right value proposition for your business can be difficult, especially if you have no experience in product marketing. You may not know which factors will create a successful value proposition and attract customers. Without a strong value proposition, there’s no way to stand out from the competition and convince customers to choose your product or service over other options. Lacking the right value proposition could lead to weak profits and unsatisfied customers. Know what key factors are necessary for creating a great value proposition with ease. With this information, you can put together a great value proposition that resonates with potential customers and stands out from the competition. Get all the details you need to craft an effective value proposition now!

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27 April 2023By AW Editor
ManagementMarketingTips

Make your business case for a strategic marketing decision tangible

Making the case for a strategic decision is difficult — it’s hard to show tangible evidence and prove the business value of a decision. Without concrete evidence, it’s difficult to convince stakeholders of the merits of a decision. This can quickly lead to misalignment and disagreement, resulting in costly delays and missed opportunities. Make it tangible with clear visuals, data-backed analyses, and easy-to-follow templates, make it tangible helps you create persuasive presentations that leave your audience with no doubt about the value of your proposed decision. Get started now and make sure your strategic decisions are backed by convincing arguments!

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26 April 2023By AW Editor
MarketingQ&ATips

Implementation of cutting-edge marketing technology

The text discusses the challenges of bringing innovative ideas to life within a large organization. The product manager of a consumer goods company has a ground-breaking idea that requires cutting-edge technology and expertise but faces resistance from upper management who do not think it is feasible within the current budget. To overcome these challenges, the text provides five tips for selling innovative ideas up the chain of command.

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26 April 2023By AW Editor
MarketingTips

Finding the right data for technological marketing projects.

Having accurate data to support your decisions can be difficult, and time-consuming. Sifting through data to make sure it’s reliable and up-to-date before you make a claim can be tedious and stressful. Without reliable data to back up your decisions, you risk making strategic errors and damaging the reputation of yourself and your business.

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26 April 2023By AW Editor
MarketingTips

Strategic decisions in marketing, the 6 main characteristics

Many organizations struggle to make effective decisions that will help them achieve their goals and objectives. Decision-making is hard, and it can be difficult to know which route to go down that will be most successful. Making the wrong decision can have disastrous consequences, leading to financial losses and a lack of customer trust. It’s a risk you can’t afford to take — especially if it means the future of your business is on the line. Strategie Decisions bring clarity, confidence, and effective decision-making to any organization. Provide real-time insights into all aspects of decision-making so you can make informed decisions quickly and accurately. Put your trust in strategic decisions, and never worry about making the wrong call ever again!

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26 April 2023By AW Editor
MarketingTips

Overcoming resistance to change when making a case for a strategic decision

Getting a team of people to embrace new ideas and habits can be a challenge. Even if everyone wants the best for the company, there can still be hesitancy and resistance when it comes to implementing change. This resistance can lead to stagnation, missed opportunities, and even failure. Without embracing change, you will never be able to move forward and make progress. Break through the resistance with team-building. Create an actionable plan for implementing change. Focus on understanding each team member’s strengths, weaknesses, and goals so you can foster an environment of collaboration and positivity that leads to successful change management. Let Activation Wise help your team overcome resistance and take your company to the next level!

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26 April 2023By AW Editor
ManagementMarketingTips

The position of middle management in marketing in a complex digital world

The digital world is complex and ever-changing, making it difficult for mid-level managers to stay informed and up-to-date on the latest trends. As a result, they are often unable to make decisions or take action in a timely manner, which can have disastrous consequences for their organization. In today’s rapidly evolving digital landscape, mid-level managers must remain agile and responsive in order to remain competitive. Without the right tools and resources, they are unable to take decisive actions quickly enough, causing costly delays and missed opportunities.
Get ahead of the competition by equipping your mid-level managers with the skills to navigate the complexities of the digital world. With our comprehensive training program, your middle management will be able to make informed decisions faster than ever before. Unlock their full potential and watch.

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25 April 2023By AW Editor
MarketingQ&ATips

Project sponsor characteristics for marketing projects

Figuring out the best project sponsors for a business can be a daunting challenge. It requires a lot of time, resources, and effort to identify and assess the characteristics of potential sponsors that best fit the project’s goals and objectives. Not having the right project sponsors in place can lead to delays, cost overruns, and even failure, causing immense damage to your business’s reputation and bottom line. Instead of spending countless hours trying to identify the best sponsor for your project, make use of project sponsor characteristics in business to quickly determine which potential sponsors will be ideal for your objectives. With this solution, you can quickly compare and assess prospective sponsors based on key characteristics, saving you time and money while ensuring that your business is set up for success.

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24 April 2023By AW Editor
knowledge baseMarketing

foot traffic

Foot traffic refers to the number of people who visit a particular place, such as a store, mall, or public space, on foot. In the context of retail, foot traffic is a crucial metric that measures the number of potential customers who walk into a store over a specific period of time.

The amount of foot traffic a store receives can be affected by various factors, including its location, visibility, marketing efforts, and the overall appeal of the products or services it offers. Retailers often track foot traffic data to assess the effectiveness of their marketing strategies and optimize their store layouts to maximize sales.

A pedestrian, is a person traveling on foot, whether walking or running. In some communities, those traveling using tiny wheels such as roller skates, skateboards, and scooters, as well as wheelchair users are also included as pedestrians. In modern times, the term usually refers to someone walking on a road or pavement, but this was not the case historically.

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3 April 2023By AW Editor
knowledge baseMarketing

brand awareness

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.

Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance.

Brand recognition refers to the ability of consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory. A brand name that is well-known to the great majority of households is also called a household name.

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3 April 2023By AW Editor
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We are the editors of the activation wise blog under the name of AW.

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Recent posts
  • Make your business case for a strategic marketing decision tangible
    Make your business case for a strategic marketing decision tangible
    26 April 2023
  • Implementation of cutting-edge marketing technology
    Implementation of cutting-edge marketing technology
    26 April 2023
  • Finding the right data for technological marketing projects.
    Finding the right data for technological marketing projects.
    26 April 2023
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