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foot traffic
Foot traffic refers to the number of people who visit a particular place, such as a store, mall, or public space, on foot. In the context of retail, foot traffic is a crucial metric that measures the number of potential customers who walk into a store over a specific period of time. The amount of…
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brand awareness
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction. Brand awareness is related to the…
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Street marketing
Street marketing is marketing or promoting products or services in an unconventional way in public places. The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers. Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple…
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case study
In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions. Although no single definition of the case study exists, case-study research has long had a prominent place in many disciplines…
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segment
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries that have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a…
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campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame of frequent flyer points. The critical part of making an advertising campaign is determining a campaign theme as it sets…
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activation
Activation can have various meanings depending on the context, but generally, it refers to the process of turning something on or making it operational. Here are a few examples of how activation can be used: Marketing: In marketing, activation refers to the process of engaging consumers with a brand or product to drive a specific…
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strategy
Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is a high-level plan to achieve one or more goals under conditions of uncertainty. In the sense of the “art of the general”, which included several subsets of skills including “tactics”, siegecraft, logistics, etc., the term came into use in the…
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broadcast
Broadcasting is the distribution of audio and/or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. The term “broadcasting,” derived from the method of sowing seeds in a field by casting them broadly about, originated in the early days…