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Tips
Home Archive by Category "Tips"

Category: Tips

MarketingQ&ATips

The key factors for a good value proposition

Choosing the right value proposition for your business can be difficult, especially if you have no experience in product marketing. You may not know which factors will create a successful value proposition and attract customers. Without a strong value proposition, there’s no way to stand out from the competition and convince customers to choose your product or service over other options. Lacking the right value proposition could lead to weak profits and unsatisfied customers. Know what key factors are necessary for creating a great value proposition with ease. With this information, you can put together a great value proposition that resonates with potential customers and stands out from the competition. Get all the details you need to craft an effective value proposition now!

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27 April 2023By AW Editor
ManagementMarketingTips

Make your business case for a strategic marketing decision tangible

Making the case for a strategic decision is difficult — it’s hard to show tangible evidence and prove the business value of a decision. Without concrete evidence, it’s difficult to convince stakeholders of the merits of a decision. This can quickly lead to misalignment and disagreement, resulting in costly delays and missed opportunities. Make it tangible with clear visuals, data-backed analyses, and easy-to-follow templates, make it tangible helps you create persuasive presentations that leave your audience with no doubt about the value of your proposed decision. Get started now and make sure your strategic decisions are backed by convincing arguments!

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26 April 2023By AW Editor
MarketingQ&ATips

Implementation of cutting-edge marketing technology

The text discusses the challenges of bringing innovative ideas to life within a large organization. The product manager of a consumer goods company has a ground-breaking idea that requires cutting-edge technology and expertise but faces resistance from upper management who do not think it is feasible within the current budget. To overcome these challenges, the text provides five tips for selling innovative ideas up the chain of command.

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26 April 2023By AW Editor
MarketingTips

Finding the right data for technological marketing projects.

Having accurate data to support your decisions can be difficult, and time-consuming. Sifting through data to make sure it’s reliable and up-to-date before you make a claim can be tedious and stressful. Without reliable data to back up your decisions, you risk making strategic errors and damaging the reputation of yourself and your business.

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26 April 2023By AW Editor
MarketingTips

Strategic decisions in marketing, the 6 main characteristics

Many organizations struggle to make effective decisions that will help them achieve their goals and objectives. Decision-making is hard, and it can be difficult to know which route to go down that will be most successful. Making the wrong decision can have disastrous consequences, leading to financial losses and a lack of customer trust. It’s a risk you can’t afford to take — especially if it means the future of your business is on the line. Strategie Decisions bring clarity, confidence, and effective decision-making to any organization. Provide real-time insights into all aspects of decision-making so you can make informed decisions quickly and accurately. Put your trust in strategic decisions, and never worry about making the wrong call ever again!

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26 April 2023By AW Editor
MarketingTips

Overcoming resistance to change when making a case for a strategic decision

Getting a team of people to embrace new ideas and habits can be a challenge. Even if everyone wants the best for the company, there can still be hesitancy and resistance when it comes to implementing change. This resistance can lead to stagnation, missed opportunities, and even failure. Without embracing change, you will never be able to move forward and make progress. Break through the resistance with team-building. Create an actionable plan for implementing change. Focus on understanding each team member’s strengths, weaknesses, and goals so you can foster an environment of collaboration and positivity that leads to successful change management. Let Activation Wise help your team overcome resistance and take your company to the next level!

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26 April 2023By AW Editor
ManagementMarketingTips

The position of middle management in marketing in a complex digital world

The digital world is complex and ever-changing, making it difficult for mid-level managers to stay informed and up-to-date on the latest trends. As a result, they are often unable to make decisions or take action in a timely manner, which can have disastrous consequences for their organization. In today’s rapidly evolving digital landscape, mid-level managers must remain agile and responsive in order to remain competitive. Without the right tools and resources, they are unable to take decisive actions quickly enough, causing costly delays and missed opportunities.
Get ahead of the competition by equipping your mid-level managers with the skills to navigate the complexities of the digital world. With our comprehensive training program, your middle management will be able to make informed decisions faster than ever before. Unlock their full potential and watch.

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25 April 2023By AW Editor
MarketingQ&ATips

Project sponsor characteristics for marketing projects

Figuring out the best project sponsors for a business can be a daunting challenge. It requires a lot of time, resources, and effort to identify and assess the characteristics of potential sponsors that best fit the project’s goals and objectives. Not having the right project sponsors in place can lead to delays, cost overruns, and even failure, causing immense damage to your business’s reputation and bottom line. Instead of spending countless hours trying to identify the best sponsor for your project, make use of project sponsor characteristics in business to quickly determine which potential sponsors will be ideal for your objectives. With this solution, you can quickly compare and assess prospective sponsors based on key characteristics, saving you time and money while ensuring that your business is set up for success.

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24 April 2023By AW Editor
MarketingTips

Street marketing benefits

What are the benefits of street marketing?

To fully leverage its advantages, businesses must have a comprehensive understanding of their products, target customers, and competitors.

This includes knowing what customers desire and which features are most appealing, as well as where to locate them.

Street marketing is an effective way to gather these specific details.

Cost-Effective

Street marketing is an affordable option, making it ideal for businesses with a limited budget.

It allows them to reach a larger audience at a lower cost than traditional advertising methods.

Additionally, street marketing is a great way to establish a relationship with the local community.

As it is not a conventional advertising method, it can be supplemented with other forms of marketing.

Creative Freedom

The creative freedom that street marketing offers is also a major advantage.

It can range from simple tactics such as placing a sign at a bus stop to elaborate installations at strategic locations.

Moreover, street marketing can be integrated with social media to promote brand awareness through photos.

Direct Interaction

Street marketing provides consumers with the opportunity to communicate directly with the brand.

Many companies are adopting this innovative approach to attract foot traffic and increase sales due to its effectiveness.

However, businesses need to keep certain considerations in mind before implementing a street marketing campaign.

  1. First, it is crucial to clearly define campaign objectives.
  2. Second, the team representing the brand should be trustworthy.
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2 April 2023By AW Editor
MarketingTips

Brand activation details

Brand activation in detail.

Brand activation meaning

This blog is dedicated to Brand activation details. It is a process where a company-specific campaign is launched around a certain brand. These campaigns involve more planning, setup, and launch than other marketing efforts.

They also contain various creative elements. A  brand activation campaign can, for example, consist of a sampling campaign, a product launch or a social media campaign.

Brand activation is a process

Brand activation is the process of bringing a brand to life by engaging internal and external stakeholders and customers. It is important to ensure that the brand is perceived as relevant and attractive to the target groups.

In addition, brand activation helps to build brand value. It is important to keep in mind that brand activation is not a one-off campaign, but should be a continuous process.

Schedule

Successful brand activation involves several assets that need to be created for different audiences and executed on a tight timeline.

Brand owners should start planning early in the branding process and pay particular attention to audience, communication and follow-up.

The risks of brand activation are greater for larger brands than for smaller ones, so the strategy must be carefully thought out.

Tailored to the target group

An effective brand activation campaign puts the customer first. It should appeal to customers without being pushy, annoying or inappropriate.

It must be adapted to the target audience. If a brand activation is not targeted to the right audience, it can alienate customers and prevent them from buying the brand.

People also ask:

Frequently asked questions:

Brand activation benefits top 4

Brand activation is a marketing technique that aims to bring a brand to life by engaging with consumers through experiences and interactions.

It involves creating a two-way conversation with the target audience, encouraging them to interact with the brand, and fostering a sense of loyalty and engagement.

In this article, we will discuss the benefits of brand activation and how it can help businesses in different ways.

  1. Builds brand awareness and recognition

Brand activation creates an opportunity for businesses to showcase their brand to a large number of people in a more personal and interactive way.

By creating unique and memorable experiences, brand activation helps businesses to differentiate themselves from their competitors and build brand awareness.

When consumers are engaged with the brand in a positive way, they are more likely to remember it and recognize it in the future.

  1. Increases brand loyalty and engagement

Brand activation is all about creating a relationship between the brand and the consumer.

By engaging with consumers in a meaningful way, businesses can build a loyal customer base. When customers feel that a brand is investing in them and their experiences, they are more likely to remain loyal to that brand and become brand advocates.

This, in turn, can lead to increased engagement, social sharing, and ultimately, higher sales.

  1. Generates valuable consumer insights

Brand activation provides a unique opportunity for businesses to gather valuable consumer insights.

By engaging with consumers directly and asking for feedback, businesses can gain insights into consumer preferences, attitudes, and behaviors.

This can help businesses make informed decisions about product development, marketing strategies, and overall business strategy.

  1. Creates a memorable experience

Brand activation is all about creating a memorable experience for consumers.

By providing an experience that is unique, entertaining, and engaging, businesses can create a lasting impression on consumers.

This can help businesses stand out in a crowded marketplace and leave a lasting impression on consumers, leading to increased brand recognition, loyalty, and sales.

Read More
2 April 2023By AW Editor
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Recent posts
  • Make your business case for a strategic marketing decision tangible
    Make your business case for a strategic marketing decision tangible
    26 April 2023
  • Implementation of cutting-edge marketing technology
    Implementation of cutting-edge marketing technology
    26 April 2023
  • Finding the right data for technological marketing projects.
    Finding the right data for technological marketing projects.
    26 April 2023
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