Foot traffic refers to the number of people who visit a particular place, such as a store, mall, or public space, on foot. In the context of retail, foot traffic is a crucial metric that measures the number of potential customers who walk into a store over a specific period of time.

The amount of foot traffic a store receives can be affected by various factors, including its location, visibility, marketing efforts, and the overall appeal of the products or services it offers. Retailers often track foot traffic data to assess the effectiveness of their marketing strategies and optimize their store layouts to maximize sales.

A pedestrian, is a person traveling on foot, whether walking or running. In some communities, those traveling using tiny wheels such as roller skates, skateboards, and scooters, as well as wheelchair users are also included as pedestrians. In modern times, the term usually refers to someone walking on a road or pavement, but this was not the case historically.