Street marketing is marketing or promoting products or services in an unconventional way in public places.
The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers.
Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with customers.
One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to.