Contents
- 1 How to find the right project sponsors
- 2 What can Activation wise do for you? (some examples)
How to find the right project sponsors
Meet Rob
- Name: Rob
- Position: Product manager
- Company:Â consumer goods company
His story
Rob, the product manager of a large consumer goods company has a ground-breaking idea for a new product. It requires cutting-edge technology and expertise that the company does not possess.
He was eager to find someone who could be the right project sponsor and help him bring his ideas to life.
But the problem was he didn’t know how to find one. He asked around for advice and was eventually pointed in the direction of an organization that specializes in helping people like John with their projects.
John contacted a specialized organization and soon found himself talking to a man who seemed like he knew a lot about the industry and technology. He asked him questions about his project and what kind of technology he needed for it.
After listening to Rob’s answers, he suggested some potential sponsors who could help bring John’s ideas to fruition.
Rob was thrilled—he finally had a plan of action! He contacted the potential sponsors and found out that, in fact, they were exactly what he needed. John secured funding from the sponsors and after some more research, decided to make his project a reality.
Follow our series of blogs where we are going to unravel how Rob managed to implement cutting-edge marketing technology.
Go to the main article of this series of blogs -> Go
In this blog article, we'll explore the ways to find the right internal sponsor for an innovative marketing project.
Who?
The project sponsor is typically a senior executive or manager within the organization who champions the project and ensures that it aligns with the company’s strategic goals and objectives.
Read more about The key factors for a good value proposition
The role of the project sponsor
The project sponsor’s role is to provide leadership and guidance to the project team, communicate the project’s objectives to stakeholders, secure funding and resources for the project, and monitor the project’s progress to ensure that it stays on track and meets its goals.
The project sponsor is also responsible for resolving any issues or conflicts that may arise during the project and ensuring that the project is completed within budget and on time.
The intermediary
In addition to their role in providing support for the project team, the project sponsor is also responsible for communicating the project’s progress and results to key stakeholders, such as executives, investors, and customers.
They may also be responsible for making key decisions related to the project, such as approving changes to the project scope or budget.
Conclusion
Having the right project sponsor in place is critical to the success of any project. By understanding the key characteristics of an ideal project sponsor, you can quickly identify the best sponsor for your project, saving you time and resources while ensuring that your project is set up for success.
