TwitterLinkedin-inPinterest-pInstagram
activation wise logo white text
  • Home
  • Marketing Innovation
  • Brand Activation1
    • Mobile Brand Activation
  • Expert Services1
    • Experiential centers
  • Contact

Type To Search

TwitterLinkedin-inPinterest-pInstagram
activation wise logo white text
  • Home
  • Marketing Innovation
  • Brand Activation1
    • Mobile Brand Activation
  • Expert Services1
    • Experiential centers
  • Contact
  • Home
  • Marketing Innovation
  • Brand Activation1
    • Mobile Brand Activation
  • Expert Services1
    • Experiential centers
  • Contact
logotype

Type To Search

logotype
  • Home
  • Marketing Innovation
  • Brand Activation1
    • Mobile Brand Activation
  • Expert Services1
    • Experiential centers
  • Contact
framework Tag
Home Posts Tagged "framework"

Tag: framework

MarketingTips

Bant framework for high tech in brand activation

Bant in BRand activation

Bant framework for high tech

What does BANT mean?

BANT framework refers to a framework created by IBM to assess the potential of sales opportunities. It aims to distinguish between good and bad opportunities, but it should not be treated as a checklist.

Why is BANT important in this context?

Previously, technology selection could be made at a later stage in a project. However, with the evolution of the business world, high tech has become more prominent. Therefore, it is important to establish boundaries based on the initial idea.

BANT provides a useful tool for effective communication. Failing to do so may result in pressure on the idea, budget, or timing from the outset, which is not beneficial for anyone involved.

Working as partners

As a niche player, we are frequently approached to collaborate on projects. While collaboration can be advantageous, it is not always straightforward, and ideas can generate strong opinions. To facilitate the lead with our partners, we have been searching for an easily understandable method.

The BANT framework provides us with the necessary criteria. Defining boundaries directly with the customer is critical to success in brand activation, and this also applies to partnerships. The sooner we have answers to BANT-related questions, the greater the likelihood of success.

A fun fact about the BANT framework? In the 1950s, IBM created BANT as a sales qualification methodology that assists sales professionals in identifying qualified leads. It focuses on four aspects: budget, authority, need, and timing. The primary aim of BANT for sales teams is to reduce the time and shorten the sales cycle. By implementing the BANT lead qualification process, a salesperson can eliminate inadequate prospects and instead concentrate on leads that are likely to make a purchase.

The simplified process

The process involves utilizing a set of questions centered around four key components, with the framework’s regulations being adaptable to various situations.

  1. To begin the BANT qualification process, the first step is to inquire about the potential customer’s budget, as offering a product or service without sufficient budget allocation would be pointless. If the prospect cannot afford the product, you can either disqualify the lead or provide reasons to expand the budget.
  2. Following this, identifying the decision-maker (authority) is crucial, especially in larger companies where there may be a group of decision-makers. Knowing who the decision-maker is before commencing the BANT conversation ensures that you’re speaking with the right person and someone authorized to approve the purchase.
  3. Once the decision-maker has been identified, you can tailor your messaging and sales approach according to the prospect’s needs and preferences using the BANT process. This enables you to devise an action plan based on your initial assessment.
  4. It’s also essential to establish a timeline for purchasing the entire project to ensure that you’re utilizing your time efficiently. If your prospect has long-term plans to buy your product or service, providing them with materials and resources to achieve their goal is advisable. Conversely, if your prospect intends to purchase your product or service within a year, prioritize it to save time in the future.
  5. Lastly, it’s crucial to ask follow-up questions to establish a natural dialogue with the prospect and encourage them to share information with you.

People also ask:

Frequently asked questions:

The Bant sales qualification method framework

The BANT framework is a sales qualification method that stands for Budget, Authority, Need, and Timeline.

This method is widely used by sales professionals to determine whether a lead is a good fit for their product or service. In this article, we will discuss the benefits of using the BANT framework and how it can help businesses in their sales efforts.

The BANT framework is a valuable tool for businesses looking to improve their sales efforts.

By understanding the budget, authority, need, and timeline of leads, sales professionals can qualify leads efficiently, improve conversion rates, increase customer satisfaction, provide valuable insights, and enhance communication.

By using the BANT framework, businesses can optimize their sales process and achieve greater success in their sales efforts.

Read More
2 April 2023By AW Editor
Our blog editors

AW Editors

We are the editors of the activation wise blog under the name of AW.

Categories
  • Demographics2
  • Economics1
  • Finance1
  • knowledge base38
  • Management9
  • Marketing23
  • Q&A3
  • quality1
  • technology5
  • Tips11
  • trends1
Recent posts
  • The key factors for a good value proposition
    The key factors for a good value proposition
    27 April 2023
  • Make your business case for a strategic marketing decision tangible
    Make your business case for a strategic marketing decision tangible
    26 April 2023
  • Implementation of cutting-edge marketing technology
    Implementation of cutting-edge marketing technology
    26 April 2023
Tags
3d activation agile benefits boost brand activation campaign characteristics collaboration confidence data effective decision espertise experts framework goals and objectives immersive implementing change innovation metaverse methodology open innovation overcoming resistance product marketing project resistance responsiveness risk management senior executive skills solution sponsor strategic decision street marketing target technology value

Brand activators network can help.

Contact us now

Let's start something exciting together!

Start here
  • Brand activators network
  • Marketing Innovation Services
  • Brand Activation Services
  • Expert Services
  • blog listing
  • Contact
Menu
  • Brand activators network
  • Marketing Innovation Services
  • Brand Activation Services
  • Expert Services
  • blog listing
  • Contact
activation wise logo wite text
Linkedin-in

Privacy

Disclaimer

Copyright © 2023 Activation Wise All rights reseved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept all" you agree to the use of ALL cookies. However, you can go to "Cookie Settings" to give a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT