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ManagementMarketingTips

Make your business case for a strategic marketing decision tangible

Making the case for a strategic decision is difficult — it’s hard to show tangible evidence and prove the business value of a decision. Without concrete evidence, it’s difficult to convince stakeholders of the merits of a decision. This can quickly lead to misalignment and disagreement, resulting in costly delays and missed opportunities. Make it tangible with clear visuals, data-backed analyses, and easy-to-follow templates, make it tangible helps you create persuasive presentations that leave your audience with no doubt about the value of your proposed decision. Get started now and make sure your strategic decisions are backed by convincing arguments!

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26 April 2023By AW Editor
MarketingTips

Finding the right data for technological marketing projects.

Having accurate data to support your decisions can be difficult, and time-consuming. Sifting through data to make sure it’s reliable and up-to-date before you make a claim can be tedious and stressful. Without reliable data to back up your decisions, you risk making strategic errors and damaging the reputation of yourself and your business.

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26 April 2023By AW Editor
knowledge baseMarketing

Technology intensive brand activation services

3 ways to improve your brand activation with technology.

The utilization of technology can be an effective approach to enhance brand activation campaigns. As brands compete for consumer attention, implementing impactful campaigns that increase brand awareness and boost sales is vital.

Here are three ways in which technology can be leveraged to create and execute successful brand activation campaigns.

Firstly, retail technology is advancing at a rapid pace.

For instance, iBeacons can be employed to track customers and receive updates when they pass by stores.

Additionally, gesture recognition, which uses mathematical algorithms to interpret human gestures, has been implemented by brands like Douwe Egberts in airport activations to reach customers.

Secondly, technology can be utilized to create live experiences that can improve brand recall.

Immersive events can significantly increase the likelihood of consumers buying the brand.

Social media platforms can also be used to enhance brand awareness and drive sales.

For instance, an interactive experience could be designed to engage customers with a new coffee brand and create a viral video.

Lastly, in-store brand activation, which is increasingly common, can be enhanced with technology.

Retailers targeting B2C consumers are using in-store brand activations to offer customers an immersive, branded experience.

These activations often involve interactive elements and complimentary drinks. Technology can further enhance the in-store brand activation experience.

People also ask:

Frequently asked questions:

Technology intensive brand activation in a fast-paced world.

In today’s fast-paced world, businesses need to continually innovate and come up with new strategies to engage their customers.

One such strategy is technology-intensive brand activation. This method involves the use of cutting-edge technology to create a unique and immersive experience that not only attracts customers but also leaves a lasting impression.

Advantages

Technology-intensive brand activation takes advantage of advancements in digital and interactive technology.

This strategy is designed to engage customers in a way that traditional marketing cannot. Instead of relying on billboards, print ads, or commercials, businesses can use technology to create an experience that captures the attention of their target audience.

Examples

One example of technology-intensive brand activation is through the use of augmented reality (AR). AR is a technology that overlays digital information in the real world, creating an interactive experience.

For example, a company can use AR to create a virtual showroom where customers can see products in 3D and interact with them in real time.

This technology creates a unique experience that can be shared on social media, generating buzz and increasing brand awareness.

Another example is virtual reality (VR), which allows customers to immerse themselves in a virtual environment.

Companies can use VR to create branded experiences, such as a virtual reality game that showcases their products or services.

This not only provides an engaging experience for customers but also creates a memorable impression of the brand.

Interactive installations

Interactive installations are also an effective way of creating a technology-intensive brand activation experience.

These installations can take many forms, such as interactive art, touch screens, or motion sensors. For example, a company can create a giant interactive installation that allows customers to control lighting or music through their smartphones.

This creates a unique and memorable experience that generates buzz and increases brand awareness.

Social media

Social media is another powerful tool for technology-intensive brand activation. Companies can use social media to create campaigns that encourage user-generated content, such as branded hashtags or challenges.

This not only engages customers but also creates a sense of community around the brand.

Conclusion

In conclusion, technology-intensive brand activation is a powerful strategy that can help businesses stand out in today’s crowded market.

By using cutting-edge technology, companies can create unique and immersive experiences that engage customers and leave a lasting impression.

Whether it’s through AR, VR, interactive installations, or social media, technology-intensive brand activation is a powerful way to increase brand awareness and generate buzz.

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2 April 2023By AW Editor